Benefits and storytelling. And research. And digital trends. Learn the latest from instructors with real-world experience.
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Marketing
Program Number: 101043
Your Degree: Associate Degree
Estimated Time to Complete: 61 Credits | Finish degree in 2 years
Delivery Method: 100% In Person, 100% Online, Some Online/Some In Person
Area of Study: Business
Estimated Program Cost: $11,964.02
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  • Program Overview

    Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service-oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced, and promoted.  

    The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

    Our instructors will share real-world experiences that will help take you — and your business — to the next level.

    Program Details

    Students in the Marketing program can attend full- or part-time.

    Marketing classes may be offered at these Madison College campuses:

    • Madison - Truax
    • Fort Atkinson
    • Portage
    • Watertown

    Your Advantages at Madison College

    • Focus on the latest marketing innovations and digital trends.
    • Hands-on experience applying usability principles to site-building and marketing design.
    • Build skills in analytics, mobile and social media.
    • Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association, and professional internship opportunities.
    • Flexible learning options to accommodate your schedule include online, face-to-face, and hybrid.

    Careers

    Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

    • Account Executive
    • Advertising Coordinator
    • Customer Service Manager or Representative
    • Digital Content Coordinator
    • Marketing Research Assistant
    • Promotional Coordinator
    • Sales/Marketing Manager
    • Sales Representative 
    • Store Manager
    • Social Media Specialist

    With additional education and/or work experience, Madison College graduates may find employment as a(n):

    • Brand or Product Manager
    • International Sales Manager
    • Internet Marketing Manager/Director
    • Market Research Analyst
    • Marketing Instructor
    • Marketing and Promotion Manager/Director
    • New Product Development Manager
    • Senior Manager/Executive

  • Program Courses

    Here's a sample course sequence that shows how classes for full-time students are typically organized by semester. 

    Once you're admitted, your full curriculum and sequence—including any pre-requisites—is defined in your Degree Progress Report.

    First Semester
    10-801-195
    Written Communication
    Develops workplace writing skills which include prewriting, drafting, revising, and editing. A variety of writing assignments are designed to help the learner analyze audience and purpose, research and organize ideas, and format and design documents based on workplace subject matter and content.
    3 credits
    10-104-102
    Marketing Principles
    Explore the dynamic and engaging world of marketing where creativity meets strategy. This course dives into the four key principles: Product, Price, Place, and Promotion. Students will uncover how marketing shapes business through topics like target markets, consumer behavior, product development, pricing strategies, distribution channels, and innovative promotions.
    3 credits
    10-104-104
    Selling Principles
    Dive into personal selling with this dynamic course. Analyze the relationship between selling and marketing, develop ethical standards, and evaluate buyer motivation and resistance. Learn to build trust through product knowledge and relationship strategies, understand the selling process, and create effective sales presentations for goods, services, or ideas.
    3 credits
    10-104-114
    Social Media Marketing
    This course provides an overview of the impact of social media technologies on marketing strategies. Current social media tools/platforms and their business applications, strategy insights, creative, and ethics will be covered along with the development of a social media marketing plan.
    3 credits
    10-106-168
    Microsoft Office for Business Applications
    Learn basic features of Excel, Word, PowerPoint, and Outlook using Microsoft Office 365. Explore Excel to create workbooks, write formulas & functions, manage data, and produce charts & graphs. Discover how Word can automatically generate footnotes, insert citations, and create a bibliography. Create presentations through PowerPoint focusing on layout and design elements. Manage email and calendar using Outlook. Students must have file management skills including saving, organizing, and retrieving files.
    3 credits
    Second Semester
    10-104-112
    Marketing Design Strategies
    This course provides participants with opportunities to explore proven theories and practices of design principles and marketing communication strategies. Participants are challenged to create powerful marketing print and digital publications by utilizing current desktop publishing and image editing technologies.
    3 credits
    10-104-113
    Leadership Ethics in the Digital Age
    This course empowers current and aspiring leaders to influence and inspire in today's fast-paced digital world. Students explore self-awareness, effective leadership strategies, and ethical considerations, equipping them with the tools to navigate and lead with confidence and integrity. They also assess how to use their unique talents in future leadership roles. Perfect for anyone looking to enhance their leadership skills.
    3 credits
    10-104-125
    Advertising Principles
    This course dives into the essentials of traditional and digital advertising, exploring their strengths and weaknesses. Students learn key terminology, how to measure and monitor campaigns, create engaging assets (images, audio, video), and choose the best mediums for specific goals. A strong emphasis on creating ads is a key outcome.
    3 credits
    10-801-196
    Oral/Interpersonal Communication
    Focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication.
    3 credits
    10-804-144
    Math of Finance
    This course takes an algebraic approach to solving financial problems. Topics include personal finance and retirement, mathematics of retailing, mathematics of banking and lending, and statistical applications. Major emphasis is placed on solving problems involving the time value of money by using a financial calculator. The material in this course develops a sound base for subsequent courses by using an analytical approach to problem solving.
    3 credits
    Third Semester
    10-104-103
    Marketing Research & Analytics
    In this course students learn to gather, analyze, and apply marketing data for better decisions. Emphasizing best practices, it covers marking analytics, emerging techniques, data interpretation, and developing innovative strategies. Prepares students for real-world marketing with hands-on projects and insights into effective decision-making.
    3 credits
    10-104-164
    Marketing Digital Design
    Through extensive hands-on experience website builder sites are explored. The conceptual and practical aspects of website design are emphasized. Participants are introduced to principles and practices of Web Usability and Accessibility requirements. Participants are actively engaged in creating a website.
    3 credits
    10-104-162
    Advanced Social Marketing Technologies
    This course will build on social media foundations learned in Social Media Marketing as students focus on how social media intersects with mobile and digital channels. We will investigate advanced social media strategies, SMS/MMS, mobile apps, geo-targeting, mobile advertising and new and emerging social and mobile platforms.
    3 credits
    10-104-169
    Digital Marketing
    This introductory course is designed to acquaint students with the basic foundations of digital marketing as part of a strategic marketing plan. Emphasis is to search engine optimization (SEO), search engine marketing (SEM), social media, website marketing, and email marketing strategy with content development. The course also examines consumer trust, legal and ethical issues, and future trends in digital including the role of AI in digital marketing. Prepare for SEO certification exam.
    3 credits
    Marketing Approved Elective (See list below)
    3 credits
    Fourth Semester
    10-809-195
    Economics
    This course is designed to give an overview of microeconomics, macroeconomics, and international economics. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.
    3 credits
    10-809-199
    Psychology of Human Relations
    This course explores the relationship between general psychological principles and our everyday lives. Students are given the opportunity to achieve a deepened sense of awareness of themselves and others. This understanding is applied to human relations at home and on the job.
    3 credits
    10-104-115
    Capstone Campaign
    In this hands-on course, students will leverage modern advertising mediums to research, design, and execute a multi-media campaign from the ground up. Prior knowledge of traditional and digital media, along with proficiency in design tools is required. As a project-based class, extensive work outside of class hours is expected to bring campaigns to life.
    3 credits
    10-104-126
    Introduction to Public Relations
    Public Relations is a strategic communication process that builds relationships between organizations and their publics. This course will focus on basic PR communication plans that marketers can implement to build a favorable public image. Emphasis is given to press releases (traditional and social), press kits, online reputation management and crisis communication, digital press rooms and SEO, media pitches, and social responsibility and community relations.
    3 credits
    10-104-180
    Global Marketing
    Most businesses today have some international exposure in the form of global customers, suppliers, or other stakeholders. The global marketplace is a dynamic, complex, and diverse environment. Businesses require employees who have solid global competence to navigate this interconnected landscape. This course explores how marketing strategies, along with personal actions, are managed and adapted for success in different cultural, economic, geographic and political environments around the world.
    3 credits
    10-104-188
    Marketing Portfolio
    Create a digital portfolio to showcase your marketing projects in this course. Organize your projects in a website and also add a resume. Learn to create a LinkedIn profile and register on job search sites. Must be taken in the final semester of the marketing program or with instructor consent.
    1 credit
    Marketing Approved Elective (3 credits)
    10-104-165
    Marketing Internship
    Get hands-on marketing experience through a supervised internship. Faculty assist in finding internships, but students take the lead to secure their own placements. Students, employers, and instructors collaboratively plan objectives and evaluate performance. Available to Marketing students with 2 semesters completed and a GPA of 2.0+. Gain real-world insights and professional connections.
    3 credits
    10-140-333
    Interdisciplinary Global Studies Abroad
    This course cultivates a global mindset, enhances cross-cultural communication skills, and prepares students for international collaboration. Students explore international business practices, visit various business/cultural sites, and collaborate in multinational teams. The experience fosters an understanding of cultural intersections, socio-historical contexts, and global business practices through engagement at the host site (Northern Ireland, Germany, or Wisconsin).
    3 credits
    10-104-902
    Honors - Marketing (3cr)
    Qualified Honors student pursues special concentration of study with faculty member. Requires an Honors Project Contract and permission from Honors faculty. May be taken more than once. Eligibility: 1) min. 12 credits at Madison College, 3.5+ GPA; or 2) High School 3.5+ GPA and letter of recommendation. See website at https://madisoncollege.edu/honors.
    3 credits
    10-106-100
    Mindset for Success
    Designed to foster the attitudes and skills that can inspire and empower you throughout your career regardless of your chosen path. Develop and improve skills in creativity, ambition, critical thinking, innovation, opportunistic thinking, and teamwork through experiential and problem-solving approaches. Become an engaged workplace contributor and develop a workforce-ready mindset.
    3 credits
    10-102-134
    Introduction to Business
    Explore concepts related to business strategy, marketing, operations, finance, and corporate culture, as well as their interrelationship within the organization. Expand understanding through case studies and a computer business simulation. Recognize the role of small businesses and their participation in international markets. Use an Ethics framework, further explored in upper-level Program classes, to promote and enforce ethical behavior.
    3 credits

  • How to Apply

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!

    If you are an international student and want to apply to Madison College, or transfer your F-1 student visa here, check program availability and then complete the International Admission Process.

    Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes, or you have verified that classes are still available for that semester.

    Application Dates

    Fall 2026

    • Application open
    • Application completion deadline is November 15, 2026

    Spring 2027

    • Application open
    • Application completion deadline is April 15, 2027

    Summer 2027

    • Application available on September 15, 2026
    • Application completion deadline is July 15, 2027

    Fall 2027

    • Application available on October 15, 2026
    • Application completion deadline is November 15, 2027

    Admission Requirements

    All materials must be submitted by the application deadline.

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion

    Submit official transcripts from the institutions you attended that indicate one of the following:

    • High school completion (current high school seniors may submit an in-progress transcript)
    • GED/HSED completion
    • College transcript or Madison College experience showing:
      • Completion of an associate degree or higher, or
      • At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
        • The credits must be completed at a single college and cannot be combined with other transcripts
        • Any transfer credit listed on a transcript does not count toward the 30-credit minimum
        • Credits completed at Madison College are evaluated and do not require a transcript

    All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.

    Additional Notes

    Individual courses may have prerequisites to enroll. Admission into a certificate or waiting list does not guarantee eligibility to enroll in courses. See the Curriculum section for the list of courses for the certificate. 

    Questions?

    Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.

    apply for admission

    Get Started!

    Apply to Madison College and take the first step towards your Marketing career.

    It's Free to Apply

  • Transfer Opportunities

    UW System Schools

    UW Madison
    Students who complete the Associate degree in Marketing at Madison College, submit the Declaration of Intent to Participate, and meet specified levels of academic achievement as outlined in this transfer agreement will be guaranteed direct admission to the UW-Madison School of Business Online BBA-Marketing program.
    UW Oshkosh
    The terms of the B.S in Leadership & Org Studies agreement are limited to students who complete selective A.A.S or A.A.A. degrees and are admitted to the Organizational Studies emphasis at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higher
    UW Stout
    Students must complete the entire sending program and meet the receiving institution’s admission requirements for the agreement to apply. Students completing this agreement are guaranteed admission to the University of Wisconsin Stout and the B.S. Digital Marketing Technology program at a junior level standing. The receiving institution will apply 60 out of the 61 credits from the sending program. A total of 60 credits remain to complete the receiving program at UW Stout.

    Wisconsin Private Schools

    Lakeland University
    Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
    Milwaukee School of Engineering
    Completion of an A.A.S. Degree at Madison College after 2018, and meeting admission requirements for the Rader School of Business (RSOB) at the Milwaukee School of Engineering (MSOE) can earn a B.B.A degree in Technical Sales at MSOE.

    Out-of-State Schools

    Franklin University
    Franklin University will guarantee acceptance of Madison College graduates with an AA, AS, or AAS. Madison College graduates will have junior standing at Franklin University and may transfer up to 94 additional credits toward their baccalaureate degree.

  • Career Outcomes

    After completing the Marketing program at Madison Area Technical College, you will be able to:

    • Develop strategies to anticipate and satisfy market needs.
    • Promote products, services, images, and/or ideas to achieve the desired outcome.
    • Evaluate information through the market research process to make business decisions.
    • Prepare selling strategies.
    • Assist in creating and executing marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in domestic and global markets.
    • Demonstrate creativity, innovation, and flexibility to work successfully in a digital marketing environment.

     

    • Graduate Summary

      Graduate Report Summary Overview

      		202320242025
      Number of Program Graduates151624
      Number of Surveys Sent151624
      Number of Surveys Returned1069
      Percent of Surveys Returned
      Available for Employment857
      Percent Available for Employment80.0%83.3%77.8%
      Not in Labor Market
      Percent Not in Labor Market20.0%0.0%22.2%
      Available for Employment

      		202320242025
      Graduates Employed747
      Percent of Graduates Employed87.5%80.0%100.0%
      Employed in Related Occupation547
      Percent Employed in Related Occupation71.4%100.0%100.0%
      Employed in Unrelated Occupation200
      Percent Employed in Unrelated Occupation28.6%0.0%0.0%
      Employed - No Response000
      Percent Employed - No Response0.0%0.0%0.0%
      Seeking Employment110
      Percent Seeking Employment12.5%20.0%0.0%
      Reaction To Training at Madison College

      		202320242025
      Student satisfaction Mean (Out of 4)3.32.83.8
      Number of Satisfaction Responses1058
      Very Satisfied (4)316
      Percent Very Satisfied30.0%20.0%75.0%
      Satisfied (3)732
      Percent Satisfied70.0%60.0%25.0%
      Unsatisfied (2)000
      Percent Unsatisfied0.0%0.0%0.0%
      Very Unsatisfied (1)
      Percent Very Unsatisfied0.0%20.0%0.0%
      Primary Reason for Attending Madison College

      		202320242025
      Number of Primary Reason Responses1059
      Preparation for Getting a Job634
      Percent Preparation for Getting a Job60.0%60.0%44.4%
      Career Change100
      Percent Career Change10.0%0.0%0.0%
      Improvement of Existing Skills012
      Percent Improvement of Existing Skills0.0%20.0%22.2%
      Preparation for Further Education303
      Percent Preparation for Further Education30.0%0.0%33.3%
      Personal Interest010
      Percent Personal Interest0.0%20.0%0.0%
      Other000
      Percent Other0.0%0.0%0.0%
      When Employment was Obtained

      		202320242025
      Number of When Employment Obtained Responses747
      Before Enrollment210
      Percent Before Enrollment28.6%25.0%0.0%
      While Attending the College224
      Percent While Attending the College28.6%50.0%57.1%
      After Training at the College313
      Percent After Training at the College42.9%25.0%42.9%
      Location of Employment (related and unrelated)

      		202320242025
      Number of Employment Location Responses757
      In College District437
      Percent In College District57.1%60.0%100.0%
      In Wisconsin, Not in District110
      Percent of In Wisconsin14.3%20.0%0.0%
      Outside of Wisconsin100
      Percent Outside Wisconsin14.3%0.0%0.0%
      Employer Location Unknown110
      Percent Location Unknown14.3%20.0%0.0%
      Salary Trend
      Salary Trend202320242025
      Full Time Employment (Related Job)Full Time Salary Count525
      Average Monthly Wage$3,700$2,919$4,026
      Average Hourly Wage$21.51$16.97$23.41
      Average Work Hours per Week39.636.541.7
      Part Time Employment (Related Job)Part Time Salary Count11
      Average Hourly Wage$35.00$12.50
      Average Work Hours per Week27.518.0

    • Graduate Employers

      Graduate Employers for academic year: 2025
      Employer(s)Job TitleCity*State**Positions
      Madison Ice IncMarketing Coordinator
      Oakbrook CorporationReceptionist
      Oxford Global ResourcesAccount Manager
      Sun Prairie Chamber of CommerceDigital Content & Member Engagement SpecialistSun Prairie
      Suttle StrausE-Commerce Customer Service SpecialistWaunakee
      UW-Whitewater College Of Business & EconomicsStudent Marketing AssistantWhitewater
      Zimbrick IncBrand Specialist

      * - Only cities outside of Madison will display.

      ** - Only states outside of Wisconsin will display.

      *** - If you have a position to post, please contact Career and Employment Services at jobpostings@madisoncollege.edu

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